The Lamborghini Gallardo was bought six months ago and encountered
mechanical problems on Nov 29, 2010. He then sent the car to a Lamborghini dealer's maintenance service in Qingdao. But the problem was not solved and that made him furious.
This is a Youtube video from Carbuzz and explanation why the chinese businessman destroyed his Lamborghini.
The engine problem wasn't solved, but instead the bumper and chassis were damaged by the transport. The owner complained by the dealer but they refused to take responsibility in this matter, so the angry owner contacted Lamborghini CEO Stephan Winkelmann, the brand's China headquarters, its after-sales service manager for Asia-Pacific region, and the brand's owner Volkswagen Group, but the problem was not solved.
Angry about the service, the owner felt his consumer rights were ignored. So he decided that the best way to gain attention was to destroy his car on the 15th of March, which is also World Consumer Rights Day. Apparently, he hired people to publicly destroy his car with hammers and make his statement. This protest was made to provoke public support and goad the manufacturer to respect his consumer rights.
Source: www.topgear.com ; www.usatoday.com